Tag Archive | spring

Get the Photoshop Outta Here! – Target’s Super Awesome Swimsuit Ad

KamieCrawford

Source: Target

 

Target has made my entire life with their most recent bathing suit ads. Have you heard about the untouched ads? No Photoshop (you heard me) no airbrushing out the stretch marks or crow’s feet no adding sparkles to the eyes or trimming the thighs. The photos in this swimsuit campaign show a variety of the real humans that will be shopping for swimsuits this spring. Real skin, real shapes and sizes.

In a shoot for its new swim line, Target is my hero for taking a logical stance and not inundating me with size zero models splayed out on the beach in a drop-dead-gorgeous bathing suit that my upper half can’t fit and my lower half laughs at me for even thinking about trying. The photos, which debuted Thursday in a press release, are being lauded for featuring a wide range of ethnicities and body types — and above all else for boldly ditching Photoshop entirely.j8bzs5w

Can we take a pause and look at the range of suits? OMGEEEE a two-piece that doesn’t make me look like I’m a member of the YMCA synchronized swim team!! Plus-size (which just means you don’t wear an A cup) offerings that aren’t limited to that one-piece with triple thick straps; instead, intricate crisscrossed detailing, vivid bright colors, prints and cutouts are readily available.

DeniseBidot

Source: Target

This is a great move for Target, which has steadily been making its swimwear offerings more inclusive over the past several years. This is just another step in this inclusion. Back in 2015 Target launched a campaign called “Target Loves Every Body,” with the main goal being to “bring the fun” back to swimsuit shopping for women of all sizes. Bring back fun is great but there is also a business strategy here. When Aerie stopped photoshop-ping its ads, for example, sales spiked 20 percent. The other reason is less scientific – maybe just maybe people want to buy swimsuits that were genuinely designed with them in mind. We send you cheers of Thank You Target. What are your thoughts from Under Your Brim?UnderHerBrim_Blog

 

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Mind them Feet! Spring Public Service Announcement (again)

welcome-spring

Ahhhh it’s a beautiful day! The sun is shining, the birds are singing and the temperature is projected to reach record highs! WOOO-WHOOO!

Spring colors abound with mild temperatures sending big clunky boots Maxim-Malevich-3-650x650with the snow salt in the treads, back into closets. Time to show love to the open-toed, slingbacks and sandals as they emerge from their winter hibernation and take center stage.

At Under Her Brim we feel that it is important to share information that will empower, support and help our readers stay knowledgeable and prepared. In the true spirit of preparation we share this Spring Public Service Announcement in love – Mind them Feet!!!


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Do not turn away from the nail salons if the pedicure stations are full!!
 
Do NOT be thwarted by the crowd! If the pedicure station is full, make an appointment, run an errand and go back—Press forward and get that pedicure!!

If all else fails it does not hurt to take the time to maintenance them at home.Clip them nails, sand those heels and lotion before bed (make sure they are clean). Be encouraged, you can do it!!

Also remember when it comes to lotion, you CAN and are encouraged to reapply often throughout the day.  Your feet will Thank you.  Your skin will Thank You and finally, those of us who get a glimpse of those nails reaching over your shoe hitting the ground making tap sounds from Under our Brim sincerely Thank You.

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