Target has made my entire life with their most recent bathing suit ads. Have you heard about the untouched ads? No Photoshop (you heard me) no airbrushing out the stretch marks or crow’s feet no adding sparkles to the eyes or trimming the thighs. The photos in this swimsuit campaign show a variety of the real humans that will be shopping for swimsuits this spring. Real skin, real shapes and sizes.
In a shoot for its new swim line, Target is my hero for taking a logical stance and not inundating me with size zero models splayed out on the beach in a drop-dead-gorgeous bathing suit that my upper half can’t fit and my lower half laughs at me for even thinking about trying. The photos, which debuted Thursday in a press release, are being lauded for featuring a wide range of ethnicities and body types — and above all else for boldly ditching Photoshop entirely.
Can we take a pause and look at the range of suits? OMGEEEE a two-piece that doesn’t make me look like I’m a member of the YMCA synchronized swim team!! Plus-size (which just means you don’t wear an A cup) offerings that aren’t limited to that one-piece with triple thick straps; instead, intricate crisscrossed detailing, vivid bright colors, prints and cutouts are readily available.
This is a great move for Target, which has steadily been making its swimwear offerings more inclusive over the past several years. This is just another step in this inclusion. Back in 2015 Target launched a campaign called “Target Loves Every Body,” with the main goal being to “bring the fun” back to swimsuit shopping for women of all sizes. Bring back fun is great but there is also a business strategy here. When Aerie stopped photoshop-ping its ads, for example, sales spiked 20 percent. The other reason is less scientific – maybe just maybe people want to buy swimsuits that were genuinely designed with them in mind. We send you cheers of Thank You Target. What are your thoughts from Under Your Brim?
There are days when you wake up and have to be like David and encourage yourself. Not
because you don’t have an awesome other half that listens to you whine, encourages and holds you up when you are feeling down and deflated. No matter how you try to shake it you see evidence of the irritation(s) everywhere you look. Each sign making the tear in the irk fabric larger and larger until its a deep, dark, empty hole. Continue reading →
“When I move, it will all be different,” I heard my friend say. Seeking to leave her hurt behind in Pennsylvania, she packed her bags for sunny Florida. But I knew even sunny Florida couldn’t solve all her problems. Continue reading →
Let it go people! Live and let live. To each his/her own.
I’m talking about the judgment. More specifically the hair judgment that is passed on those who choose to be themselves and rock whatever style they want. There always seems to be a contingent that has an opinion based on their choice. The Permed Hair Crew vs. Protective Styles Camp and why one is better/worse than the other one. I am sooooo tired of it. Live and let live. Whatever your style, texture, process, products or length – keep your hair healthy and do you! Celebrate the beauty in our differences and not tear one another down. Don’t waste your judgment on me because like India.Arie I know that there is more to me Under my Brim than my hair.
As I drive along listening to the radio, the announcer shares her experience at a couples retreat and then poses the question….Would YOU marry YOU?
Whether you are single, divorced, engaged or “it’s complicated” (thanks Facebook for a new ambiguous title to add to the relationship confusion) – the question itself is an excellent one for your personal assessment of YOU. Truth is, until you are comfortable with YOU and enjoy YOU….marriage should be the last thing on your mind. Continue reading →
YUP!!! Had that insult loudly hurled at me out on the playground and since I thought he was oooooo soooo cute, it really cut me deep. I was so angry with my Momma for sending me out into the world looking like a Q-tip. Don’t judge me, 6th grade is rough!!! It didn’t get better as I went to high school and almost flunked gym because I did NOT want to get my hair wet and spend all of my lunch blow-drying it and trying to smooth it out with my butane curling iron (that would NEVER get hot enough). Oh stop looking like you didn’t have the butane clicker.
Looking over my life and the lives of family, friends and others I’ve worked with in PLM (now My Tattered Brim) low self-esteem is a an ugly, choking common thread that is in the root of many unwise decisions. Who am I kidding flat out bad decisions and bad choices. Continue reading →